The Walt Disney Company: An Uncertain New Millennium (C)

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Case Details:

Case Code : BSTA127
Case Length : 10 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : California
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Introduction

Michael Eisner (Eisner) looked more troubled than ever as the new millennium approached. Many attempts to broker an out-of-court settlement with Jeffrey Katzenberg fell apart. Finally, Disney agreed to pay Katzenberg a princely sum of $250 million as a share of his profits from Disney hits made during Katzenberg's time. \ Disney acquired 43% of Internet search engine Infoseek for $70 million, and together they launched the GO Network in 1999. Disney bought the remaining 57% of Infoseek later that year and formed GO.com (later renamed Walt Disney Internet Group), which began trading as a separate tracking stock. In early 2000, ABC chairman Robert Iger was named Disney's president and COO (and heir apparent to Eisner).

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Increasing Concerns

In 2001, Disney expanded its theme parks in Anaheim, opening Downtown Disney and Disney's California Adventure. It also announced a further restructuring of its Internet business, including closing the GO.com search site and converting its Internet tracking stock back into Disney common stock. That year Disney formed a joint venture with Wenner Media (US Weekly LLC) and took a 50% stake in entertainment magazine US Weekly. Later, Disney bought Fox Family Channel, which it renamed ABC Family, from News Corp. and Haim Saban for $2.9 billion in cash and assumption of $2.3 billion in debt...

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